Social media has become one of the biggest marketing platforms for businesses of all sizes, regardless if they are online or not. It is a fantastic way for brands to reach numerous clients at the same time globally. It is also an open platform for brands to communicate with clients, offering surveys or giving feedback.
While it is easy for small businesses to manage their social media marketing, it can be challenging for big companies. NetBase Quid is one of the companies versed in offering brands holistic approaches to developing and protecting their image.
They offer numerous tools, like social listening tools, to help improve brand health and make more effective marketing decisions in the following ways.
Understanding what clients say about the brand
Clients determine how brands perform, and keeping up with them ensures that a brand offers them what they want. Social listening and monitoring tools let brands know everything people say about them, their products, and their services by sending notifications whenever they get tagged in comments or posts.
This alerts brands of any positive or negative comments and comparisons with competitors. This information helps brands know what to include in their campaign to make them more effective.
Determining competitor positions
Social listening tools also help brands identify what people say about competitors. This includes good things and what they love about the competitors and products or services. Brands can also determine whether audiences prefer them or their competitors.
Brands can imitate competitors’ success and learn lessons from some of their failures and struggles.
Monitoring campaign performance
In addition to social listening tools, brands can use reporting tools to get graphic representations like graphs and charts to monitor their campaign performances across different platforms. They also help track paid and organic posts to evaluate the value of their advertising investment, letting them know where to invest.
Learning about their audience
Social listening tools help brands understand their clients’ age, gender, location, average income, interests, and jobs. This helps them develop personalized campaigns that will resonate with their clients more, making them more effective. It also helps them know how, when, and where to communicate and engage with them.
Engaging with clients
Clients are loyal to brands who value their feedback and spend their time engaging with them. Social media engagement tools give brands custom recommendations about the best times to post on their accounts for maximum engagement.
They also make it easier for the brand to amplify user posts, respond to comments, and share content with others. Brands can also monitor and reply direct messages from different accounts in real time.
With tools like emails, brands can send personal messages to clients about their brands, products, offers, or reminders for subscriptions.
Remaining on top of trends
Knowing what is trending helps brands make posts that will be relevant and catch the audience’s attention for more effectiveness.
Identifying potential partners
Social media is a place for everyone and a good place for brands to identify partners who will drive their brand campaign better. This includes social media personalities, celebrities, or other brands in the same or related brands.
