Social media marketing is only valuable if it produces outcomes. Although traffic and meaningful conversations are crucial, we’d all want to see a rise in email list sign-ups and a more significant return on investment from our social media initiatives. You may reach out to social media followers through various original methods, including posting videos. You may grow a following by hosting giveaways followed by product launches, working with influencers, and taking advantage of many other chances.
Video marketing: What is it?
Despite its apparent novelty and innovation, video marketing is not new. After the invention of the TV, companies started utilising videos in their advertising efforts. Although the first TV commercial debuted on July 1, 1941, this 81-year-old Bulova ad—for their New York City-based company—seems outdated in today’s society. Even while video marketing has been around for a while, its importance has never been higher. Videos are terrific, entertaining supplementary material you can use to draw in your audience with whatever you offer!
What advantages does video marketing provide for your brand?
On social media platforms like YouTube, Facebook, Instagram, Snapchat, and TikTok, users spend hours every week watching videos that act as early warning systems for new technological trends and lifestyle changes. People are spending a significant amount of time on social media, according to a recent Statista survey. About 22% of all Americans in the US spend one to two hours each week watching social media videos. 18% of those surveyed were found to watch two to five hours of internet video each week, while 9% said they watched more than 20 hours.
Why it’s essential to create a social media video marketing plan?
- Viewers might become paying consumers through videos.
These days, video marketing is getting more and more common. No other sort of content can give an impactful manner to reach your clients like it does. This is essentially live material that updates as users see it.
Additionally, if your video impresses your viewers, they are more likely to pay attention to you and provide the required attention. They will be more inclined to buy from you. As an illustration, the UK-based supercar dealer GVE London has a sizable social media following, with millions of views and tens of thousands of comments on its 15-second TikTok videos.
- The algorithms give videos a high value.
Social media algorithms are brutal when choosing which information to highlight on various user feeds. This indicates that your chances of being recognised by them are pretty limited if you are just establishing your account. Numerous social media networks support video marketing and offer guidelines for making effective ones. Due to a shortage of material on the site, videos are popular on LinkedIn and frequently stay at the top of the Feed for weeks. For example, you can buy automatic instagram likes for more engagements and reach.
All types of films may be launched on LinkedIn’s platform. Right now, launching an audience-focused campaign on LinkedIn is a fantastic option! It seems the marketing department at BMW is also aware of this level of detail.
- Mobile consumers are more interested in videos.
Consumers constantly on the go will find smartphones, Bluetooth earbuds, and wireless headphones helpful tools. You may access content through them at any time, from anywhere, without any restrictions. Most frequently, users use these gadgets to consume visual content. Clients will view videos in their leisure time before visits, before night, or while exercising on a treadmill.
If you often upload videos to Instagram or YouTube, you may attract customers by introducing them to the people behind your company. Videos are a fantastic method to demonstrate the character of the company and the functionality of various items. And by the way, that’s just one approach.
L’Oréal is an example of a corporation successfully leveraging Instagram marketing to boost its bottom line. In one instance, the success rate of the IG page was 10.5 times higher than that of their typical postings. Through its films, the business fosters an emotional bond with its target market. By using visual marketing, you can maintain the trust of your brand. Customer testimonials that are visible on your website might benefit you with search engine optimisation.
Your firm’s legitimacy and transparency are demonstrated via video testimonials from pleased customers, corporate tours, and 15-minute webinars with answers and queries. This is advantageous for your customers, employees, and employers. Think about the Starbucks illustration. Many of its videos are shared on Facebook when it has many viewers. Many of these pieces spark discussions among readers.
Steps Of Putting In Place A Successful Video Marketing Campaign
It would help if you had a comprehensive plan considering all facets of your company to succeed with social media video marketing.
- Make it clear what you intend to accomplish.
Systematic use of short, lengthy, amusing, or educational videos in sales is required for video marketing success. However, it would help if you had a specific goal to direct your activities and emotions before launching a campaign.
Your sales funnel might include visual clips from the contact or awareness phase through the sale closing stage. Remember that multiple strategies are required for specific details like graphic themes, video genres, and CTAs.
- Determine the audience you’re aiming for.
To restate, you must understand the demographics of your target audience. Making films that captivate your viewers is now incredibly simple. Your branding and marketing will be more effectively targeted the more information you have about them. Create client personas by considering their characteristics, place of residence, and areas of interest.
- Select the social networks you want to utilise.
Knowing this information opens up a lot of possibilities. Knowing which social networks your audience is most likely to use will help you increase the number of views, shares, likes, and comments you receive. Research may be sped up with filters, for instance, employing reach, sentiment, and source to organise mentions.
After making and publishing your films, the next step is to gauge their impact by monitoring their performance across different platforms. If you’re like most people, you could have a greater interest in success indicators like reach, engagement rates, and follower counts. The advantage of video posts is that they may be evaluated using comparable metrics. To enhance future films, for instance, you may monitor views, completion rates, and other analytics.